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Austinite Built For Austin Musicians
Increase the Shared Love of Music
We target the large population of independent musicians located in Austin, TX. Within the 950,000 content consumers in the city, over 5000 identify as independent musicians and nearly 3000 regularly upload content. Given the technological proficiency of this target group and the encompassing presence of social media, we decided that marketing through various social media platforms would be most efficient. This platform is a valuable tool for artists looking to find other creatives to collaborate with as well as nearby events occurring.
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